Insight is InstallerSHOW’s home for industry intelligence, expert commentary and informed perspectives shaping the built environment.

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From pageviews to product: Navigating the 2026 digital publishing shift

From pageviews to product: Navigating the 2026 digital publishing shift

Nikhil Kumar, Digital Campaign and Strategy Lead, Nineteen Group
The digital publishing landscape is undergoing a fundamental structural shift. As traffic, trust, and revenue models reshape, digital leaders must move beyond traditional "reach" and focus on deep aud …
Building an effective PR strategy ahead of an event

Building an effective PR strategy ahead of an event

Jacqueline Mariani, Managing Director, jmm PR
Events and exhibitions play an important role in in building brand awareness with your target audience, and having a strong PR strategy to support them is key. Gaining relevant exposure and ensuring t …
Turn your stand into a sales channel at InstallerSHOW

Turn your stand into a sales channel at InstallerSHOW

Richard Edwards, Operations Director, The Ignite Group
For most exhibitors, events like InstallerSHOW are about showcasing products, meeting potential customers and building relationships. But what if your stand could also become a direct revenue-generati …
From data to market impact: Navigating the EPD journey

From data to market impact: Navigating the EPD journey

Melina Zacharia, Senior Sustainability Communications Specialist, One Click LCA
Environmental Product Declarations (EPDs) are becoming an important part of how construction products are evaluated and specified. As building projects increasingly measure and report embodied carbon, …
The growing appeal of solar

The growing appeal of solar

Adam French, Solar Training & Technical Specialist, SIG Roofing
With sales of solar panels increasing annually at SIG Roofing and demand for training growing, it’s helping roofers to make renewable energy part of their business and introducing electricians to part …
How installers actually learn at live industry events

How installers actually learn at live industry events

Amrit Chandan, CEO and Co-Founder, Lorefully
Trade shows are often measured in footfall, badge scans and stand design. But that is not how installers measure value.
Joined up thinking: Why collaboration is crucial

Joined up thinking: Why collaboration is crucial

Simon Acres, Managing Director, Simon Acres Group
Often, professionals within the KBB and construction sectors find themselves working in silos. Of course there are day-to-day interactions between manufacturers, retailers, installers, merchants, dist …
Put your brand at the centre of global change at the World Plumbing Conference 2026

Put your brand at the centre of global change at the World Plumbing Conference 2026

Lindsey Coleman, Event Project Manager, World Plumbing Conference 2026
As global challenges around water, sustainability, and public health continue to grow, the need for collaboration and innovation within the plumbing industry has never been greater.
Maximising your ROI at InstallerSHOW: What the most successful exhibitors do differently 
InstallerSHOW delivers a highly engaged, high-intent audience with real commercial potential. The impact you see is shaped by how you approach it. 
How to connect with specifiers from across the UK built environment

How to connect with specifiers from across the UK built environment

Nic Losardo, Event Director, London Build & elementalLONDON
Before apportioning your precious budget, the most critical question to answer when surveying the marketing landscape is whether an option can help you engage the right target audience. Naturally, you …
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