Insight

For most exhibitors, events like InstallerSHOW are about showcasing products, meeting potential customers and building relationships. But what if your stand could also become a direct revenue-generating sales channel?

Every year, thousands of visitors walk exhibition floors actively looking for solutions and new products. They watch demonstrations, ask questions and show genuine interest. Yet in many cases, there’s no easy way for them to purchase there and then, meaning valuable sales opportunities are lost.

Ignite’s VRS (Virtual Retail Store) solution is designed to solve this problem.

The service enables brands to sell products directly from their stand, turning event footfall into immediate revenue while delivering a seamless customer experience.

From interest to instant purchase

With Ignite’s VRS solution, visitors can see a product demonstration, speak with your team and buy immediately using secure card or contactless payments.

By removing the friction between interest and purchase, exhibitors can convert more of the engagement they generate into measurable sales.

A fully managed retail service

Ignite provides a complete end-to-end event retail solution, allowing exhibitors to focus on showcasing their products and engaging visitors.

The service includes professionally managed point-of-sale counters, payment processing, event staffing and post-event reporting.

Payments are handled securely via Stripe’s industry-leading payment platform, ensuring reliable connectivity and fast transactions in busy event environments.

Flexible fulfilment options

The VRS model is designed to support a wide range of products and event strategies.

For smaller items, customers can purchase and take the product away immediately, ideal for impulse-driven purchases.

Alternatively, orders can be captured at the event and fulfilled later by the brand or distributor, allowing exhibitors to sell larger products or extended product ranges without holding stock on site.

Proven results for leading brands

Ignite has already helped leading brands turn event engagement into significant revenue.

Using the VRS model, brands including Hive, Ring and JBL have generated hundreds of thousands of pounds in sales at live events, while also increasing product awareness and customer engagement.

Unlock the commercial potential of your stand

InstallerSHOW attracts thousands of engaged visitors. With Ignite’s VRS solution, exhibitors can ensure that the conversations happening on their stand translate into real commercial outcomes.

More sales. Better return on your exhibition investment and a stronger connection with your customers.

If you would like to explore how Ignite’s VRS solution could help you sell directly from your stand at InstallerSHOW, get in touch with me at rich@ignite.uk.com to learn more.