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Building an effective PR strategy ahead of an event
Events and exhibitions play an important role in in building brand awareness with your target audience, and having a strong PR strategy to support them is key. Gaining relevant exposure and ensuring that visitors leave with a good impression is what can maintain positive momentum post event.
Firstly, if you are exhibiting at a trade show, make sure your presence at the exhibition is known and provide details of your stand to the event organisers so they can publish it on their website. You should also share teasers of what can be expected with trade publications and promote your attendance at the show on social media. Consistent posting across social channels can also help encourage new contacts to visit your stand.
Ensure you have resources for visitors to take away with them, whether that be a physical handout with information or QR codes for people to scan and access the information digitally. This can include press packs to share with journalists. These should consist of information about your stand, any new product launches, as well as any wider company news. This will strengthen your chances of being included in journalists’ write-ups post event.
Another positive way to make an impact at an exhibition is to host a competition. This encourages more people to interact with you on your stand and see what else you are showcasing. Encouraging visitors to share their experience on your stand, and their participation in the competition on social media can also help you gain positive media attention. Ensuring staff are fully briefed and knowledgeable of all products and services being showcased is also key so visitors can gain precise and accurate information.
Arranging photography and having images ready to share with the press soon after the exhibition can keep the momentum going after the event. This is particularly beneficial if you are showcasing any new products or services. To round off the event effectively, keep the conversation going and issue a press release to highlight your success at the show, and don’t forget to follow up on leads in a timely fashion.
jmm PR is a PR agency that specialises in the KBB, heating, plumbing and interiors sectors. To find out more about how jmm PR can help your business grow, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk.