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What exhibitors need to know before InstallerSHOW 2026
Last week’s InstallerSHOW 2026 Exhibitor Day webinar gave exhibitors an exclusive look at what’s shaping up to be the biggest and most commercially valuable edition of the show yet. From practical exhibiting advice to marketing opportunities and new show developments, the session focused on helping brands maximise visibility, generate high quality leads and achieve stronger ROI from their stand investment.
Taking place at the NEC Birmingham from 23 to 25 June 2026, InstallerSHOW continues to expand across the heat, water, air, energy and wider built environment sectors. The webinar also highlighted growth into additional halls, alongside the launch of new co-located events including the Painting & Decorating Show and Professional Woodworking Expo, as well as the World Plumbing Conference taking place at the show for 2026 only. Together, these additions will create even greater crossover opportunities between electrical, renewables, kitchens and bathrooms, painting and decorating, and woodworking audiences, giving exhibitors access to a broader mix of customers and decision makers.
What exhibitors learned
A major theme throughout the webinar was exhibitor engagement. The InstallerSHOW team shared practical advice on how brands can stand out on a busy show floor, with interactive stand experiences, live demonstrations and hands on product showcases highlighted as some of the most effective ways to attract visitors and start meaningful conversations.
Exhibitors were also encouraged to define clear objectives ahead of the event, whether focused on lead generation, product launches, brand awareness or strengthening existing customer relationships. Another key takeaway was the importance of having knowledgeable staff on stands throughout the three days, as installers increasingly value technical expertise and face to face conversations before making purchasing decisions.
Maximising your ROI
The webinar also explored the wide range of promotional support available through the Exhibitor Zone, including social media assets, marketing toolkits, TRADECARD opportunities and product launch submissions designed to help exhibitors build awareness before the show opens.
One of the strongest messages from the session was that success starts long before the doors open. Exhibitors who actively promote their presence ahead of the show consistently see stronger stand traffic, better quality meetings and increased lead generation onsite.
If you missed the webinar, or want to revisit the advice shared, you can now watch the replay online here: https://www.crowdcast.io/c/instshow-exhibitors-13-05-26