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What installers are really asking of manufacturers (and why product design still matters most)
Amrit Chandan, CEO and Co-Founder, Lorefully
InstallerSHOW 2025 was full of bold claims about innovation. Smarter controls. Hybrid systems. AI-driven optimisation. Bigger stands. Brighter screens. Yet when we listened to installers, a different …
Why networking is crucial for business success
Simon Acres, Managing Director, Simon Acres Group
Networking today is much more than exchanging business cards or casual conversations over coffee. It’s one of the key drivers of business growth, project success, and personal brand building.
What tradespeople actually want from brands on social media
Lucy Dixon, Head of Engagement, InstallerSHOW
If your brand is not engaging with tradespeople on social media, you’re missing out on connecting with your audience in a way that showcases not only your products, but your brand’s personality. And d …
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