Insight is InstallerSHOW’s home for industry intelligence, expert commentary and informed perspectives shaping the built environment.

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From pageviews to product: Navigating the 2026 digital publishing shift

From pageviews to product: Navigating the 2026 digital publishing shift

Nikhil Kumar, Digital Campaign and Strategy Lead, Nineteen Group
The digital publishing landscape is undergoing a fundamental structural shift. As traffic, trust, and revenue models reshape, digital leaders must move beyond traditional "reach" and focus on deep aud …
From data to market impact: Navigating the EPD journey

From data to market impact: Navigating the EPD journey

Melina Zacharia, Senior Sustainability Communications Specialist, One Click LCA
Environmental Product Declarations (EPDs) are becoming an important part of how construction products are evaluated and specified. As building projects increasingly measure and report embodied carbon, …
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