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Surface Area is InstallerSHOW’s dedicated feature zone shining a spotlight on surface materials, fabrication technologies and installation excellence - and it’s coming to life in 2026 with the full support of The Tile Association and The Worktop Fabricators Federation.
This isn’t a showroom.
This is where surface innovation meets installation mastery - live.
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Surface Area is all about real, observable technique and technical depth.
Live demonstrations include:
Digital inkjet printing - how advanced digital processes create richer, more complex surface patterns with consistency
Reactive glazes - see how chemistry and craft combine to produce unique finishes that still meet performance standards
Continuous pressing - watch slab and tile production techniques that impact material strength and installation behaviour
Rectification - understand how precision finishing prepares tiles and slabs for accurate site installation
Polishing processes - see staged polishing techniques that create premium finishes without sacrificing integrity
This is technology you can see, ask about, and relate directly to your work on site.
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Surface Area delivers value to a wide range of professionals, including:
Tile installers
Surface and worktop fabricators
Contractors and fit-out specialists
Architects and specifiers
Retailers and showroom teams
Builders and project managers
Apprentices and young tradespeople
Whether you’re installing surfaces every week, choosing materials, or managing quality, Surface Area gives you clarity, confidence and cutting-edge insight.