Insight is InstallerSHOW’s home for industry intelligence, expert commentary and informed perspectives shaping the built environment.

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How to make your exhibition stand stand-out

How to make your exhibition stand stand-out

Gareth Ash, Marketing Communications Manager, Danfoss
You know the feeling: staring at a trade show floor plan, asking the million-dollar question, “How do we make our stand the one everyone talks about?”
Maximising ROI: A strategic approach to high-intent lead generation

Maximising ROI: A strategic approach to high-intent lead generation

Paula Aubusson, Head of Digital Strategy - Built Environment, Nineteen Group
In an increasingly crowded digital landscape, Marketing Managers and Department Heads face a recurring challenge: how to seamlessly move engaged audiences further down the funnel to secure genuine, hi …
Brand ambassadors in focus at InstallerSHOW 2026

Brand ambassadors in focus at InstallerSHOW 2026

Lucy Dixon, Head of Engagement, InstallerSHOW
If mingling with the world’s greatest darts players was on your bucket list, then Ally Pally in December is the only place you need to be. Sure, you might see a few of the players knocking about at on …
The benefits of supporting students

The benefits of supporting students

Debbie Moloney, Brand Manager, Instantor
It’s no secret that there is an ongoing skills shortage within the construction industry, including the plumbing and heating sector. According to the UK Trade Skills Index, 73,700 new plumbers are nee …
What installers are really asking of manufacturers (and why product design still matters most)
InstallerSHOW 2025 was full of bold claims about innovation. Smarter controls. Hybrid systems. AI-driven optimisation. Bigger stands. Brighter screens. Yet when we listened to installers, a different …
Marketing may be the missing link in the heat decarbonisation puzzle

Marketing may be the missing link in the heat decarbonisation puzzle

Nathan Gambling, Founder, The Guild of Master Heat Engineers
The UK heating sector is currently a highly scrutinised industry. While much focus is placed on the technical hurdles of the energy transition, I believe a significant human challenge remains: the str …
Improving staff wellbeing with the right charity partnerships

Improving staff wellbeing with the right charity partnerships

Lotty Pritchard, Marketing Director, SIG UK Roofing
Over the past few years, SIG Roofing has adopted a more holistic marketing strategy. This includes charity partnerships that actively benefit and engage its 800 employees and roofing-contractor custom …
Take the hassle out of stand design with Show Ready

Take the hassle out of stand design with Show Ready

Danielle Martin, Business Development Director, GES
For many businesses, the thought of exhibiting at a trade show can come with logistical headaches, hidden costs and a long list of suppliers to manage. Show Ready from GES aims to change that by offer …
Why networking is crucial for business success

Why networking is crucial for business success

Simon Acres, Managing Director, Simon Acres Group
Networking today is much more than exchanging business cards or casual conversations over coffee. It’s one of the key drivers of business growth, project success, and personal brand building.
What tradespeople actually want from brands on social media

What tradespeople actually want from brands on social media

Lucy Dixon, Head of Engagement, InstallerSHOW
If your brand is not engaging with tradespeople on social media, you’re missing out on connecting with your audience in a way that showcases not only your products, but your brand’s personality. And d …
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