Wren's kitchens logo

The family behind Wren has been leading the way for over 35 years – making bespoke kitchen design affordable.

Wren designs, manufactures and delivers over 140,000 kitchens each year, with each created and delivered by the company from its own UK factories.

Wren's Kitchens

The Goal

Wren is a brand that is incredibly well known to the consumer.

Could we run a test campaign to raise awareness of Wren with contractors, developers, housebuilders, specifiers and social housing owners?

What We Did

We suggested some thought leadership content and advertising across our elemental platform. This took the form of:

  • Sponsored content
  • A Q&A interview with our Editor at Large, Andrew Gaved
  • A solus email that gathered hundreds of unique clicks to a dedicated landing page
  • Targeted advertising in the elemental newsletter sent to over 40,000 individuals
  • Social media support to our 50,000 strong community

The results were tens of thousands of page views for a targeted audience of specification professionals and contract teams.

“As the UK’s leading kitchen retailer and an emerging trusted supplier in the contracts sector, Wren Contracts is uniquely positioned to inspire innovative approaches in our industry. We aim to be thought leaders for the elemental community of specifiers, developers, housebuilders, and contractors. Lyrical Communications’ Installer and elemental brands provide great tools to share our insights, strengthen our reputation, and showcase our award-winning product range and groundbreaking services to the trade sector.”
Debra Hutt
Head of PR |  Wren Kitchens