Three brands, helping your business grow
We help organisations like yours to gain exposure, leads and connections from our community of installers and specifiers.
Via InstallerONLINE, elemental and InstallerSHOW, we can help you create multiple touchpoints with the people within our communities that you most want to talk to.
Talk to us about how our 365 approach is helping businesses like yours to grow.
Lead generation and brand exposure for your business
Our brands provide your business with year-round access to an active community of over 300,000 professionals and our bespoke packages can be tailored in line with your goals. Work with us to generate leads, capture data, elevate your brand, launch a new product or present your experts as thought leaders.
Meet our brands
Our brands provide your business with 365 access to an active community of heat, water, air and energy professionals.
Learn more about our brands and what they can offer you below.
Installer
Installer has been at the heart of the UK’s heating, plumbing and electrical sectors for more than 20 years. This digital media platform is trusted by the entire installer community as their primary resource for the latest industry news, opinion and advice.
Visit InstallerONLINE
Installer is the UK’s biggest trade brand for the practical application of heat, water, air and energy. Through its multi-platform digital channels, Installer reaches and informs heating engineers, plumbers and electrical contractors online and in person.
As sustainability and net zero increases in importance, Installer is in the back pocket of all installers – keeping them informed about new products and technologies, and keeping up-to-date with legislation, trends and the ever-changing domestic and commercial landscape that their businesses must respond to.
Installer delivers the latest news, product info, technical updates and business advice to its plumbing, heating, electrical and renewables community. That community thrives on industry data, ideas and product innovations. If you have some to share with our audience, there are multiple ways you can do so.
Are you looking to present your company or organisation as industry experts or make connections with the Installer community? Over 13,000 people have joined one of our popular webinar sessions in the last 12 months and we’ve hosted over 100 digital events to bring training, tips, demos and invaluable information to our loyal and engaged audience.
Share your story, product launch or industry insight via a series of communications across the website, newsletter, email and social media to reach the Installer community.
elemental
elemental is an established, content-led media platform engaging directly with those responsible for delivering sustainability in the built environment – with a particular focus on heat, water, air and energy.
Visit elementaldigital.co.uk
elemental is an online community focusing on advancing technologies in heat, water, air and energy. It is the go-to platform for decision-makers, or those running businesses, to debate and discuss the future of heat, energy, water and air, at a time when sustainability and net-zero are significantly impacting the direction of travel for global decarbonisation.
elemental is also a platform for debate and bringing ideas to the fore, as well as a platform to to showcase the technologies – both current and in development – that deliver heat, energy, water and air.
The elemental community consists of engineers, consultants, asset managers, developers, designers, surveyors, technicians, and project managers. They specify, they manage, they implement.
This powerful and community holds billions of pounds-worth of budget for implementing solutions. It is responsible for buildings as diverse as social housing through to retail chains, food manufacture, education and hospitals.
elemental‘s highly focused digital events have provided thousands of attendees with the invaluable information they’re looking for to make practical, real-life changes and bring them closer to their organisations’ low-carbon targets. Recent events have included online festivals on topics such as newbuild, decarbonising healthcare, social housing retrofit, low-carbon schools, EV infrastructure and solar innovations and making buildings smarter.
Speak to us today about how we can help position your organisation as thought leaders and pioneers in this hugely influential market.
InstallerSHOW
InstallerSHOW is the UK’s biggest in-person event for heat, water, air and energy professionals and is the industry’s must-attend event of the year. It brings together the Installer and elemental communities under one roof, delivering an unrivalled live content programme and a whole lot more.
Visit installershow.com
InstallerSHOW 2024 will host 600+ exhibitors, welcoming 20,000 visitors to the NEC Birmingham, 25-27 June. Across the venue’s biggest halls, attendees will experience the very latest products, as well as brand-new feature areas including a dedicated and immersive Installer Kitchens & Bathrooms attraction – the largest UK event for installers and specifiers of kitchen and bathroom products – and an interactive Tool Demo Zone where visitors can get up-close with the latest tools and kit.
For heating engineers, plumbers, and electrical contractors, InstallerSHOW has so much to offer – new products, technical and installation advice and guidance, special offers and giveaways – plus a great day out and a chance to network and catch up with peers.
As one of the most anticipated installation technology events, InstallerSHOW offers a dynamic platform for companies to showcase their innovations and solutions. Our exhibitors are at the forefront of driving industry advancements, and being a part of InstallerSHOW means gaining unparalleled visibility and access to a targeted audience.
Case Studies
Find out about the work we’ve been doing with some of our clients in our case studies.
Read about our work with market-leading boiler manufacturer Vaillant and how we hosted the grand unveiling of the remastered ecoTEC plus boiler and an updated range of controls at InstallerSHOW, as part of the strategic launch of the product.
Learn about how we worked with UK-wide merchant City Plumbing to build on the company’s brand awareness and elevate its offerings at InstallerSHOW 2023.
Lyrical's growth in numbers
Our multi-channel proposition allows you unrivalled reach, incredible flexibility and huge scope to promote your products and solutions.
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Our clients say it best
Here’s what just a few of our clients say about working with us…
“The team at Lyrical really went above and beyond to ensure our sponsorship was front and centre – making the extra spend well worth it. The partnership was a huge success.”
Lewis Girvin, Group Marketing Manager, Myenergi
“Installer is focused on delivering high quality content via their digital channels. Their approach mirrors our pivot to digital. We look forward to continuing to work with Installer as they develop the industry’s leading digital solution.”
Gareth Ash, Marketing Manager, Danfoss
“We look forward to contributing to future elemental participation – our expectations were more than met and we see this as a key communications platform.”
Energy Systems Catapult
Brands and partners we’ve worked with include
