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Sophie Newlands
Sophie is the founder and creative director of Shag Interior, a bold painting and interiors brand known for its 'rock & roll maximalism' signature style. What started as a side hustle has grown into a fast-rising creative business built through social media, word of mouth, and a distinctive visual identity that stands out in the decorating industry.
With an honest and relatable approach, Sophie shares the reality of building a business from scratch; from early mistakes and confidence struggles to finding clients, developing a recognisable brand, and turning specialist decorating skills into a commercial success. Her work combines creative vision with practical business growth, inspiring others to build careers that feel both financially sustainable and creatively fulfilling.
Sessions
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From side hustle to successful business23-Jun-2026Hall 3 Main Stage