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Sarah Fry
Sarah’s career spans trade associations, certification bodies, and professional membership organisations, with a strong track record in membership organisations serving highly technical industries. Most recently, Sarah led membership and marketing at the Institute of Quarrying (IQ), supporting 5,000 global members.
Before joining IQ, Sarah worked with the Electrical Contractors’ Association where she played a key role in developing the ELECSA competent persons scheme. Under her leadership in brand strategy, ELECSA grew to become the UK’s second-largest electrical certification scheme.
Known for her strategic vision and commitment to building value by understanding member needs and enhancing experiences to drive meaningful outcomes, Sarah is poised to guide APHC through its next phase of growth and impact.
Sessions
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No Apprentices, No Industry: Why the Skills Gap Is Now Your Problem23-Jun-2026InstallerPLAZA