Jane founded Trend-Monitor over a decade ago, after realising the need for home improvement brands to understand how people use their homes. Today, Trend-Monitor is trusted by some of the biggest names in the industry, and Jane is highly sought-after for her insights into consumer behaviour, regularly advising manufacturers, trade associations, press and supporting organisations.
In 2023, Jane took on the role of Research Manager at the BMA. Here she delivers insights to members across a wide range of topics. With a background in FMCG marketing, Jane's curiosity into what makes people tick knows no bounds - which makes her one of the most insightful minds in home improvement research for both the BMA and Trend-Monitor.
