Jane Blakeborough
BMA
Jane is'the Research Manager at the Association, where she provides consumer and market insights to support members in their decision-making and brand development. With over a decade of experience, Jane has been a trusted advisor to manufacturers, trade associations, the press, and supporting organizations. Her expertise lies in understanding how people live in their homes and what products they seek'both now and in the future'helping industry stakeholders stay ahead of evolving consumer needs and market trends.