Speakers

Hannah Penn is Joint Managing Director of Pablo London, a UK advertising agency and one of the founders of UV-U-SEE. Hannah was diagnosed with melanoma in 2022 and whilst undergoing treatment, discovered a chilling statistic; in the UK constriction workers make up 8% of the workforce but represent 44% of occupational melanoma deaths. Used to creating campaigns designed to change behaviour, her team at Pablo were shocked to see there was no requirement for UK construction companies to provide staff with skin protection products. To highlight the risks and try to help push skin safety to the top of the health and safety agenda, they have launched UV-U-SEE; an initiative designed to make visible the invisible dangers of the sun on site. The initiative centres around an innovative 'Higher Vis vest' ' a high vis garment which changes colour in reaction to UV levels to alert wearers to the risk presented by the sun, year-round. In partnership with Considerate Constructions Scheme, Penn is calling for a new standard in health and safety across the industry ' to ensure UK workers are given access to essential and lifesaving skin protection products.