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Welcome to The Refresh Lounge!

InstallerSHOW is returning to the NEC in Birmingham next month. It is the place to be for installers, specifiers, and decision-makers from the heat, water, air, and energy sectors. There, attendees can learn all about the latest products, connect with manufacturers, and stay updated with industry trends.

This year, marketing and communications agency, Refresh, will be exhibiting! Following years of attendance, via our Heating Installer Awards which culminates with the winners being announced at the SHOW, we’ll be launching our very own Refresh Lounge!

It will be a relaxing space where people can come and get advice on their marketing and PR approach. Attendees will be able to meet our MD, Laura Mashiter, director of strategy and partnerships, Lucy Moore, and our senior account manager, Naomi Wainwright.

They’ll be happy to chat and offer advice for any PR and marketing queries you have, free of charge.

Across our agency we have worked on award-winning campaigns that have included influencer marketing and brand ambassador work, social media, video production, media relations, media buying, digital PR, event management, PPC, digital advertising and so much more!

With 15 years’ experience in the sector, we know a thing or two about the HVAC sector, working with clients such as Polypipe, Samsung and CIPHE.

Last year our multi-award-winning campaign with Polypipe tore up the rule book with ‘A Question of Regs’. The campaign intended to educate installers on Part L regulations by highlighting technical information in a digestible format. It saw us invite heating installer influencers to a boxing gym to test them on the regulations through a range of challenges and then seed this out via a video-led social media campaign. This year, we have come back for round two where we are now working on a campaign to help answer specifiers’ questions on the Future Homes Standard.

Our Samsung campaign has gone from strength to strength, too. Starting with a digital marketing campaign last year, the account has grown to include PR activity, and most recently we delivered one of Samsung’s most successful events to date. The event saw Samsung host over 150 housebuilding and installation professionals at its flagship KX space in London Kings Cross. The event uncovered the role that smart technology can play in delivering true homes of the future and how Samsung solutions can support the industry through the transition towards a smarter, more efficient UK housing stock.

We’ve also launched a fully integrated campaign with CIPHE where we will be hosting an exclusive event for installers on the first night of InstallerSHOW. We’ll also be collaborating with ambassadors from the industry to deliver a creative campaign on social media – watch this space!

If you want to hear more, get some free advice and see how we could work with you on your PR and marketing campaign to the next level, come and find us at stand number 5H59b!

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