Show News

The TradesTalk theatre will be a key feature of InstallerSHOW 2026, delivering a programme of practical, experience-led sessions designed to help tradespeople navigate the realities of running and growing a business in today’s market.

Some of the speakers already confirmed include Installer contributor and builder Martin Daly, who will be talking about how he uses video content to grow his business, plus author and electrician Danny Webb who will talk about how tradespeople can make sure they are charging properly for their time.

InstallerSHOW 2026 will be co-located with the Painting & Decorating Show and Professional Woodworking Expo at the NEC, meaning there will be even more fantastic content aimed at all tradespeople, focusing on the topics that matter most on site and beyond it, with honest insight from those working in the construction industry day in, day out.

Across the three days, sessions will tackle key challenges facing the trades in 2026, from winning work in an increasingly digital marketplace to understanding wider industry trends. A strong emphasis will be placed on how tradespeople can use video and social content to build trust and secure new business, reflecting the growing importance of online visibility.

The programme will also shine a light on the current state of the sector, with discussions exploring workload pressures, pricing, and how the market continues to evolve. For those looking to take the next step in their business, TradesTalk will offer practical guidance on moving from sole trader to employer, including when to hire and how to manage a growing team.

Personal branding is another theme set to feature prominently, with sessions highlighting how tradespeople can position themselves as go-to experts in their field, both locally and online.

Designed to complement the hands-on nature of the wider event, the TradesTalk theatre adds a dedicated space for business-focused learning alongside the live demonstrations, product showcases and technical expertise on offer across the show floor.

With the three events taking place under one roof at the NEC, visitors can expect a well-rounded experience that combines practical skills, industry insight and opportunities to connect with peers and manufacturers alike.

For tradespeople looking to not just keep pace, but build stronger, more profitable businesses, the TradesTalk theatre is set to be one of the must-visit features of this year’s show.

See the full line-up.