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Take an in-depth look at surfaces at InstallerSHOW 2024

A new feature zone has been announced for InstallerSHOW 2024 with a focus on innovation and best practice in the tile and worktop markets. The Surface Area attraction will combine expert demonstrations with a showcase of the manufacturing technologies driving product development in the sector.

Global brands
Supported by organisations like the TTA and BiKBBI, and leading international brands such as Pamesa, Grespania, Dune, Natucer, Nanda Tiles, Cristacer, and VitrA, the goal of Surface Area is to deliver a comprehensive insight into the cutting-edge techniques that are being employed to produce creative and breathtaking designs – spanning everything from the use of digital dust deposition in 20mm exterior tiling to sinking inks to create embossed-in-register designs on marble-effect worktops to the harnessing of continuous pressing and rectification to create ceramic wallpaper and modular tiling collections.

Decorative innovations
On the decorative front, world-class tiling brands will be highlighting the use of digital glue and granilla to print texture. There will also be the opportunity to see how today’s polishing techniques have achieved new surface options, as well as a UK first – the chance to see the very latest in digital glazing, a brand new technology that represents a step change in surface design.

Rounding out this curated collection of sector-leading contemporary ceramics will be intricate arrays of glazed 3D pieces that can form continuous tiled surfaces around vanity units and other furniture; the dynamic alchemy of reactive glazes; and the beauty and glamour of metallic tiles coated using PVD (physical vapour deposition).

Expert hosts
To enhance the visitor experience, a hand-picked selection of tile experts – including Diary of a Tile Addict’s Joe Simpson – will be on hand throughout the show to talk through the technologies on display, with one-click downloadable information available on demand.

The ultimate ethos behind Surface Area is to allow InstallerSHOW visitors to explore the outer limits of ceramic technology, and to gain a real appreciation of the commercial potential of these exciting and innovative materials.

The Surface Area attraction will be located on stand 4C18 at InstallerSHOW 2024 and forms part of the wider Installer Kitchens & Bathrooms event.

Installer Kitchens & Bathrooms
Backed by organisations such as the BMA, BiKBBI, NKBA, AMDEA UK, Der Kreis, and the Unified Water Label, Installer Kitchens & Bathrooms will offer a packed content programme across two theatres covering topics such as water and energy efficiency, design innovation, sustainable and smart technology, and changing legislation. It will also feature the Kitchen of the Future, a 4Gen kitchen concept created by award-winning designer and author Johnny Grey in collaboration with ageing expert Professor Peter Gore. Supporting exhibitors include Häfele, Waterline, Direct Online Services, Abode, Qettle, Hansgrohe, Mira, Grohe, Triton, Sensio, Flova, Lecico, Imex, Trend Tools, and Makita.

InstallerSHOW 2024 at a glance
Taking place in Halls 4 and 5 at the NEC, Birmingham from June 25th to 27th, InstallerSHOW 2024 is the must-visit event for professionals working in the heat, water, air and energy sectors and is set to welcome 20,000 visitors. In addition to more than 600 exhibitors, it incorporates 10 live content areas hosting in excess of 250 expert speakers as well as celebrities from the industry and beyond.

Entry and parking are completely free for all visitors. Register for tickets here.

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