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Stelrad unveils detail of Electric Radiator Series

Stelrad (stand G201) has taken another major step in meeting the demands of its customer base across the UK and Ireland with the launch of a range of electric radiators – the Electric Series. It’s the first time the Stelrad brand has ventured into the electric marketplace, and it brings with it the quality and brand values associated with its radiator products since it began manufacturing in 1936.

Stelrad is the number one brand within central heating radiators and is now setting its sights on the electric market with a highly competitive range of both steel and aluminium electric radiators. The new Electric Series range will be available through merchants from September 2023.

The range will include a dozen or so different models with a number of sizes of each model available, with standard radiators for any room along with a selection of towel rails specifically targeted at bathrooms and en-suites.

As well as offering effective, functional heating in the home, the radiators in the Electric Series are aesthetically appealing and provide attractive options for the décor in the home and come with a five-year warranty on the heating parts and a two-year warranty on the electric components.

The new range will include a number of exciting new products – like the Stelrad Electric Column design – a rounded vertical tube column radiator available in three sizes in both white or anthracite grey. There’s the Stelrad Electric Agata and the Agata E-Flow – a straight, flat tube towel rail design, featuring five banks of three tubes with spaces between each bank, available in three sizes in both white and anthracite grey. It combines modern design with functional heating and energy saving features. The E-Flow towel rails in the range feature a fan heater at the base of the towel rail and include manual controls for individual use of the towel rail or the fan heater, or both together as a 3 in 1 unit.

On the aluminium front, there’s the Stelrad Electric Alu Simple Dry and Simple Fluid – available in three sizes in either white or anthracite grey. The matching colour digital thermostat is included with each model along with its remote control. It’s a sassy design for any style room – that looks at home in any surroundings.

There’s the Stelrad Electric Cloud – a fashionable, smooth fronted, curved faced steel radiator comes in four models, in white and anthracite that offers a chic heating option for any room in the house. Exceptional warmth and remarkable energy efficiency wrapped up in a single solution.

And the Stelrad Electric Cobalto and Cobalto E-Flow – a trendsetting flat tube towel rail combines captivating good looks with exceptional heating efficiency and offers a sensational solution for heating in the home. An answer to those selection headaches when seeking a modish addition to the home’s décor, the Cobalto is simply stunning. As with the Agata the Cobalto E-Flow towel rails feature a fan heater at the base of the towel rail and include manual controls for individual use of the towel rail or the fan heater, or both together as a 3 in 1 unit.

Not to be overlooked there is the Stelrad Electric Fantasia, a mirage of a tubular towel rail – available in white or anthracite to match or contrast with colour schemes and designs in the home – which offers the kind of clarification demanded by designers looking to unravel the complexities of style and opulence. Quite simply the tubular solution of choice.

Chris Harvey, Stelrad’s Head of Marketing for the UK and Ireland says: “The new range offers a selection of radiators and towel rails with Stelrad’s unbeatable quality and design to suit every area in the home and to match or contrast with décor in every room. The selection includes radiators that are dry, dry stone and fluid filled offering a full choice of options within the technology. As you would expect, the new range offers a variety of energy saving and comfort enhancing features with fitted controls. Some of the new radiators will be ‘three in one’ options, featuring a fan heater at the base of the radiator and manual controls that allow you to use the towel rail and the fan heater individually or together if you wish. Colours will be white for all radiators with the option of anthracite grey and chrome for some of the models.

“Amongst the features you’ll find on these new radiators you will discover the ‘Open window’ function that enables the appliance to automatically detect when a window is opened near the towel warmer and to switch to ‘anti-freeze’ mode to prevent unnecessary heating and to avoid wasting energy. Similarly, it can detect when the window is closed and restore the operating conditions set previously. The appliance comes on automatically at ambient temperatures below 7°. And when the ‘child safety’ function is activated, the surface of the appliance is cooler than in normal operation in the currently active mode to avoid the risk of burns caused by brief accidental contact. These are just a few of the features – these are intelligent radiators that are designed to provide heating in the most flexible and energy effective – and as a result – cost effective way.”

Chris continues: “We pride ourselves in being a one stop shop for all things radiators and the arrival of the electric series builds on that claim still further. Full details of the new range will be unveiled in the next couple of months and be available to order from September.”

The Stelrad Electric Series provides a range of exciting new options where direct electric heating is the chosen option for a home.

To find out more, book your free visitor pass and visit stand G201 at InstallerSHOW or www.stelrad.com.

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