How to use the power of social media and paid ads to generate sales

24 Jun 2026
Bathroom Association Theatre
Bathroom Association Theatre

Join expert Troy Linehan for a masterclass on using social media and paid ads to generate sales.

Troy is a Paid Social Expert and former Head of Social with nearly 20 years of experience in social media, marketing and leadership. He has led campaigns from brands across industries, from construction and trades to eCommerce, retail and B2B, and spent five years at On The Tools creating content that regularly reached 150 million organic views per month.

This session will cover how tradespeople can utilise these opportunities to create sales and generate new business. We will cover:

  • Paid Social Strategy and Campaign Management
  • Organic Social, Ideation to Execution
  • Lead Generation and Retargeting
  • Organic Social Growth and Engagement
  • Creative Direction and Testing
Speakers
Troy Linehan
Troy Linehan, Social Media Expert