fbpx

Why are we making net zero ambitions so difficult to keep on track?

Yselkla Farmer
Chief Executive Officer, BEAMA

Since recently coming into the role as CEO of BEAMA – the trade association for energy infrastructure and systems – it seems to have been a period of steady backtracking by the Government on the flagship policy initiatives which underpin the path to Net Zero and associated inward investment. The policies are numerous and, unfortunately, newsworthy. As they have already had enough airtime, let’s not review them and try to stay constructive!

Central to the premise of Net Zero is the absolute need to take consumers and industry on a journey of acceptance and understanding. For example, research finds that if you explain the benefits of smart meters to consumers, they are more than willing to have one installed as they understand the benefits. This appears to be where the Government has missed a trick with electrification and Net Zero.

The road to Net Zero is inextricably linked to the electrification of heat and transport, but where is the impartial and focused advice for consumers to get them ready for change? It is a big step, not only for consumers but also for installers. Our manufacturers are already in a good space to meet the technology supply challenge, but unless we start the process of putting consumers into a position of awareness and readiness to take action, the supply chain waits for a market to happen. And that readiness must involve offering choice.

It is a slightly one-dimensional approach to pick a single technology option, a heat pump for example, then just expect consumers to apply for a grant and switch from a boiler. But that is what is happening. There are always early adopters, but the market statistics show we are not the global (or even European) powerhouse for heat pump sales. Why is this? Well, many technical reasons of course, but most consumers need to understand why they should be doing it and what choices they have if they decide not to have a heat pump. The good news is that there is a whole range of technology options for electrification, all offering ‘soft landings’ for installers in terms of training and installation requirements; we just need the Government to be less narrowly focused on one area and ‘talk up’ the benefits of electric heat. Without that market warm-up process, we will remain static, and the clock is ticking.

There are some commercial companies out there doing a great job in this regard. We are seeing innovative energy service options being offered to consumers and that is a good thing. However, to ensure the consumer is hearing the right messages, perhaps it is time for the Government to take a little more control of the mood music around electrification and Net Zero. If we can tick that box, perhaps we will see the supply chain follow the demand with a little more pace and reinstate some market confidence for the investment we need.

BEAMA will be at InstallerSHOW 25-27 June 2024. Register for your FREE ticket today and join them there.

By continuing to use this site you consent with our privacy policy.
CLOSE

Floorplan Enquiry

Please enter your details below and we will send you the most up-to-date floor plan. Please note that the floor plan will continually evolve as we lead up to the show and new exhibitors are added.

  • This field is for validation purposes and should be left unchanged.
CLOSE

Media Pack Enquiry

Download our Media Pack to learn about our multi-channel proposition and find out more about the benefits of exhibiting and launching products at InstallerSHOW.

  • This field is for validation purposes and should be left unchanged.
CLOSE

Subscribe to insight

  • This field is for validation purposes and should be left unchanged.
CLOSE

Stand Enquiry

Interested in having a stand at InstallerSHOW? Submit the form below and one of our sales team will be in touch to talk you through options to suit your business.

  • This field is for validation purposes and should be left unchanged.
CLOSE

CLOSE