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InstallerSHOW grows in 2024 to include Kitchens

Andy Bishop
Content Consultant, Installer Kitchens & Bathrooms

With its origins in plumbing and heating, InstallerSHOW has grown over the years at an impressive rate and along the way added new sections to appeal to a greater cross-section of visitors. After a successful Bathroom Zone in partnership with the Bathroom Manufacturers Association (BMA) in 2023, this year will see the launch of a kitchen section and the Kitchen of the Future theatre, giving professional trade visitors even more to see and experience under one roof. The 2024 event is estimated to receive over 20,000 trade professionals over 3 days.

InstallerSHOW understands the importance of installers in the delivery of kitchens and bathrooms. There are more places to buy products than ever before, giving consumers and their tradespeople more choice of where to source them. Because of this, installers now play a more important role in the creation of kitchens & bathrooms and often become part of the decision-making process. Research by the BMA highlights that installers supply two-thirds of their customers with products as well as fitting them and have a significant influence over product choice.

The kitchen area of the show is already shaping up to be a highly successful launch with many premium manufacturers and suppliers already confirmed to participate including Hafele, Neolith, Waterline, Wickes/Symphony and Qettle.

As elsewhere at InstallerSHOW, education will play an important role. The heart of the kitchen area will be award-winning designer and author Johnny Grey’s 4Gen kitchen, described as the world’s most intelligent kitchen by Newcastle Helix, and originally installed at the UK National Innovation Centre for Ageing.

Adjacent to this will be a full programme of talks and presentations by leading industry experts to represent the many aspects of kitchen design and installation. Highlights include detailed consumer research by Unhooked Communications as to ‘What consumers want in 2024’, Magnet Kitchens’ head of design Jen Nash will give her vision of the future of kitchen design, while category expert Adam Thomas will discuss ‘Universal Access – designing kitchens for all’ and Hayley Simmons of KBB Marketing will be joined by Nicky Holmes of Zebra Square to discuss how Installers and Retailers can work together to drive sales.

Finally, and not to be missed will be the BiKBBI CEO Breakfast Session where Damian Walters will provide insight into how manufacturers, suppliers, distributors, and retailers can collaborate on the challenges and maximise opportunities within the KBB installation sector.

InstallerSHOW 25 – 27 June 2024, Birmingham NEC – Register for your free ticket here.

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