How tradespeople can benefit from using TikTok

Sophie Hawkins
Lyrical Communications

Rapid rise of TikTok

There is an exciting opportunity for marketers to join the trend of using TikTok for their businesses, as the number of active social media users of TikTok worldwide reached over 1.7 billion in 2022. This is predicted to grow to 2 billion by 2024 and almost 6 billion by 2027. TikTok’s usage growth rate has risen above social platforms such as Instagram and LinkedIn showing high relevance as a social media marketing tool.

Trade videos get a high number of views

With TikTok being known as an entertainment platform it is also being utilised as a beneficial way for tradespeople to advertise their work and brand values. Plumbing is in the top 3 most viewed trades on TikTok with 341.2 million views of plumbing-related videos.Other top related content which is being viewed on TikTok:

  • Electricians have had 12.7 million views.
  • Gas Engineers have had 2.2 million views.
  • Heating Engineers have had 925k views.
  • Bathroom Fitters have had 87k views.

With experienced tradespeople using TikTok, it attracts a captive audience that are connecting with those who provide valuable skills and experience i.e., what InstallerSHOW brings to exhibitors.

Regular interaction with these video categories will lead your target audience to having a focused For You Page which is the first page they will land on when opening the TikTok app. Therefore, more connections to other brands, increase brand awareness for your own brand.

Why will it benefit your business?

  • Building on B2B relationships

According to Statista, 43% of industry professionals planned to increase their usage of TikTok for promotional campaigns in the upcoming 12 months.
By companies creating their own profiles it presents their authentic selves and brand authenticity which builds stronger bonds with clients, highlights company values and stands above competitors.

  • Increase engagement rates

TikTok combines relevance and engagement to create a pleasurable experience, enabling users to be more receptive to brand messaging and calls-to-action from businesses of all sizes.

Read more on how TikTok has been shown to have a higher percentage of approach and engagement than other social media on average and how TikTok is the leading platform for information density.

  • The rise of TikTok as a search engine

TikTok users are turning to the app not just as an entertainment tool, but a discovery tool as well. Brands can gain a great advantage utilising TikTok for their marketing, as the search engine can help drive traffic to their webpages. It can also help brands discover how their company sits amongst other competitors in the same industry in the marketplace.

Outcomes for incorporating TikTok as one of your socials

  • Increase brand awareness.
  • Enhance brand identity and authenticity with audience.
  • Reaching your target market faster with a wider reach
  • Strengthen brand image.
  • Drive traffic to your website to ultimately generate conversions and sales.
  • Understand competitor industries
  • Fun, exciting way of sharing what your brand is.


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