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Getting it right: Who makes the big decisions to ensure the journey to net zero is a successful one?

Eoin McManus
CEO, Lyrical Communications

The people who decide which heat, water, air and energy technologies to specify on projects – domestic and commercial, large and small – shoulder a huge responsibility to ‘get it right’.

They are the ones making those all-important decisions.  But they don’t do it alone – they welcome all the help, insight and technical support they can get.

But it’s a bit like looking into a crystal ball – weighing up what’s available now against what’s in development and imagining what people’s needs will be in the years to come.

When elemental launched, its objective was to provide a platform for decision-makers, a place where the challenges of sustainability could be openly discussed and debated, technologies explored, and ideas exchanged.

It was a small community to begin with, but it has grown significantly over the past few years.

We discovered, the label ‘decision-makers’ was one that could be applied to a myriad of professions and job functions. Not surprisingly, we also discovered just how widespread and influential these people are. Not to mention the sizeable budgets they control.

From specifiers, contractors, developers, and facility managers to those working in social housing, commercial and residential development, as well as those working in sectors such as health, leisure, and hospitality – elemental became a meeting place, a key resource, and a very real catalyst for change.

elemental also engages directly with many of the industry’s leading manufacturers, suppliers and innovators. And for them, elemental provides direct access to thousands of these influential decision-makers – who we know are keen to engage with forward-thinking manufacturers who can provide them with the insight they need to make the right decisions about their projects.

When ‘getting it right’ is so crucial, bringing manufacturers and decision-makers together is a vital link in sharing information that will help everyone achieve their net zero ambitions.

elemental is committed to this engagement through its varied content, webinars and presence at InstallerSHOW – where the platform goes live and we meet some of the industry’s leading innovators, trade bodies and influencers face-to-face.

If your business wants to engage with the UK’s most influential decision-makers, elemental is the place to start.

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