Tanya Houston – CEO of Wildwood Plus, shares her 30 years of wisdom around the key to building a buzz and generating leads at trade shows through a strong and engaging PR strategy.
Trade shows such as InstallerSHOW are a great opportunity for companies to reach a large number of potential customers and partners in a short amount of time. However, in order to get the most out of a trade show, it is important to have a strong PR strategy in place. To help implement your strategy, it can be helpful to work with a PR agency alongside your internal marketing team. A good PR agency can help you to create compelling stories about your products or services that will resonate with your target audience. They can also help you to distribute these stories to the media and build your presence on social media.
By working with a good PR team, you can maximise the benefits of exhibiting at a trade show to increase ROI and achieve your business goals.
Below are some additional tips for using PR to boost your trade show results:
- Start planning early: Don’t wait until the last minute to start planning your PR strategy for the show. Give yourself plenty of time to develop a strategy, create content, and reach out to the media.
- Set clear goals: What do you want to achieve with your PR efforts at the show? Do you want to generate media coverage, build awareness, or generate leads? Once you know your goals, you can develop a strategy to achieve them.
- Target your audience: Who are you trying to reach with your PR efforts? Make sure to target your content to the specific people who are most likely to be interested in your products or services.
- Measure your results: It’s important to measure the results of your PR efforts so that you can see what’s working and what’s not. This will help you to improve your strategy for future shows.
By following these tips, you can use PR to boost your trade show results and achieve your business goals.
To gain more insights visit www.wildwoodplus.com.
