Nic Losardo, Event Director, London Build & elementalLONDON
Before apportioning your precious budget, the most critical question to answer when surveying the marketing landscape is whether an option can help you engage the right target audience. Naturally, you
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Walk any trade show floor and you will see curiosity everywhere. Installers leaning in. Asking questions. Watching demos. Curiosity is not the problem. Confidence is.
When you’re on site and the next job is already lined up, spending time working through pump specifications isn’t always practical. Yet with expanding product ranges and more complex systems, getting
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Paula Aubusson, Head of Digital Strategy - Built Environment, Nineteen Group
In an increasingly crowded digital landscape, Marketing Managers and Department Heads face a recurring challenge: how to seamlessly move engaged audiences further down the funnel to secure genuine, hi
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If mingling with the world’s greatest darts players was on your bucket list, then Ally Pally in December is the only place you need to be. Sure, you might see a few of the players knocking about at on
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It’s no secret that there is an ongoing skills shortage within the construction industry, including the plumbing and heating sector. According to the UK Trade Skills Index, 73,700 new plumbers are nee
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InstallerSHOW 2025 was full of bold claims about innovation. Smarter controls. Hybrid systems. AI-driven optimisation. Bigger stands. Brighter screens. Yet when we listened to installers, a different
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Nathan Gambling, Founder, The Guild of Master Heat Engineers
The UK heating sector is currently a highly scrutinised industry. While much focus is placed on the technical hurdles of the energy transition, I believe a significant human challenge remains: the str
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Lotty Pritchard, Marketing Director, SIG UK Roofing
Over the past few years, SIG Roofing has adopted a more holistic marketing strategy. This includes charity partnerships that actively benefit and engage its 800 employees and roofing-contractor custom
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