Insight

One of the clearest insights from InstallerSHOW 2025 was not about product specs or incentives. It was about something far more human: confidence.

Across hundreds of conversations on the show floor that Lorefully captured, installers were aligned with the industry direction on heat pumps and electrification, but many admitted they still lack the confidence to install new technologies repeatedly and at scale. This isn’t a rejection of the tech. It’s a reflection of a skills and support gap. Installers want to get it right first time, not learn on the customer’s dime.

That matters for everyone involved in the show. For visitors, it highlights where the broader installation market is genuinely at. For exhibitors, it signals the type of conversations that resonate. And for sponsors, it points to the content and educational moments that drive engagement.

Here’s how this insight plays through in practical terms:

Installers value real, practical learning

Talks that go beyond product brochures and instead explore real installations, troubleshooting examples, and customer conversations were among the most discussed content at InstallerSHOW 2025. Installers trust peers more than pitches. Practical demonstrations and honest discussions move the dial on confidence.

Content that educates builds trust

Exhibitors who weave educational elements into their stand interactions are naturally more engaging. A short demo, a quick heat pump commissioning tip, or a peer story can transform a casual passer-by into a focused conversation.

Sponsors want insight, not just exposure

Sponsors investing in theatre sessions or insight zones saw better engagement when their content acknowledged the installer journey, including friction points. This positions them as partners in problem solving, not just logos on a banner.

Installers want learning that works with the job

There is growing demand for ongoing, bite-sized learning that fits around project workloads. Installers repeatedly mentioned that one-off sessions are great, but continuous, practical touchpoints build the confidence they need.

So, how can you make the most of InstallerSHOW 2026?

Exhibitors can refine their messaging and stand programming to focus on confidence insights, pain points, and practical takeaways that help installers leave feeling capable, not just informed.

Sponsors can align their theatre and content programmes with installers’ real-world learning needs, creating deeper value for their investment.

How Lorefully can help

This is exactly where Lorefully can add material value. By capturing the conversations, questions, and real feedback happening live on the floor, we turn raw interactions into actionable insight that helps everyone improve engagement, tailor messages, and increase commercial impact.

If you’d like to explore how we can help you bring these insights to life at InstallerSHOW 2026, whether through tailored content, stand-level insight capture, or theatre partnerships, we’d be delighted to continue the conversation.