Exhibitor Videos

I’m Gio — founder of GRFT Academy and WE ARE GRFT. I’m building GRFT for tradespeople who are brilliant at the work, but know the business around the trade needs to be stronger. 🛠️ Because being good on the tools is only part of the job now. You can be busy and still not be profitable. You can have leads coming in and still have weak follow-up. You can be booked for weeks and still have cashflow pressure. You can grow a team and somehow create more stress, not more freedom. I’ve seen how hard tradespeople graft — plumbers, electricians, gas engineers, builders, roofers, landscapers, decorators, property maintenance teams and service business owners — but too many are left to learn pricing, systems, sales, marketing, leadership and finance the hard way. Through mistakes. Through undercharging. Through late payments. Through messy admin. Through customers controlling the process. Through growth that exposes weak foundations. That is what GRFT Academy is here to change. 💥

GRFT Academy teaches the business around the trade: foundations, pricing, profit, quoting, CRM, automation, customer experience, marketing, cashflow, leadership, AI and long-term growth. Not fake guru nonsense. Not “just work harder” advice. Not theory that never leaves the screen. Practical training. Real tools. Clear systems. Checklists, resources, checkpoints and certificates — built for UK tradespeople who want more control, confidence and commercial clarity. Right now, trades businesses are dealing with rising costs, tighter margins, late payments, digital change, AI noise, skills shortages and customers who expect faster, clearer communication than ever before. The winners won’t just be the best tradespeople. They’ll be the best operators. ⚙️ The ones who know their numbers. Build proper systems. Follow up properly. Price with confidence. Lead their team. Use technology wisely. And create a business that works beyond panic, memory and graft alone. That’s the mission: Build better. Move smarter. Grow properly. If you’re a tradesperson, service business owner, partner brand, supplier, educator, software provider or someone who cares about UK trades — connect with me. 🤝
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We’re not just building another online course. We’re building a movement for tradespeople who want more from the business they’re working so hard to build. #WEAREGRFT #GRFT #GRFTacademy #TradesBusiness #UKTrades #BusinessTraining