23 Jun 2026

The GRFT Academy - Full Package

50% Off at Launch!
The GRFT Academy Stand: 5F100f
Giovanni Barreca

GRFT Academy is built around three clear learning tracks: Starter, Growth and Mastery. Each track is designed to meet tradespeople at a different stage of the business journey, from getting the basics right to building a stronger, more profitable and more scalable operation.

The Starter Track helps tradespeople build the right foundations. It focuses on the essentials every trade business needs in place: business readiness, setup, compliance, money, tax, purchasing, simple systems, pricing, customer experience and local marketing. This track is for those starting out, resetting the basics or finally getting serious about running the business properly, before weak foundations start costing time, profit and confidence.

The Growth Track is for tradespeople who are already busy but want more control, better profit and less chaos. It covers job costing, margins, CRM, automation, quoting, sales conversion, operations, capacity planning, team growth, subcontractors, customer reviews, reputation, marketing systems, cashflow and leadership. This is where the business starts to move from owner-reliant graft to structured growth, with clearer processes and better day-to-day control.

The Mastery Track is for ambitious trades business owners thinking beyond the next job. It focuses on premium positioning, brand authority, advanced sales, commercial clients, strategic accounts, KPIs, management systems, innovation, AI, future-proofing, wealth planning, business value and long-term freedom. This track helps owners lead with more confidence and build something with lasting value.

Across all three tracks, GRFT Academy includes practical lessons, resources, checklists, knowledge checks and certificates. Members can learn in their own time, revisit key lessons and apply the tools directly inside their business. The goal is simple: teach the business around the trade, so tradespeople can build better foundations, move smarter and grow properly — without fluff, overwhelm or fake guru nonsense. Real progress, built for real trade businesses that want more control, confidence and clarity.

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