Exhibitor News

Every year, brands show up to InstallerSHOW with stands, swag, and sales pitches. And every year, most of them leave with the same unanswered questions they arrived with.

Why aren't installers specifying our product? What do they actually think of our brand? Why are they choosing a competitor? What would it take to switch?

These aren't small questions. They're the questions that keep marketing directors, product managers and commercial leads up at night - because getting them wrong means briefing agencies on the wrong story, launching products that miss the mark and losing ground to competitors who actually understand the market.

The problem isn't that the answers don't exist. It's that installers don't fill in surveys. They don't join focus groups. The only way to know what they really think is to be in the room with them - and ask.

This week, we're in the room.

Our team of researchers is on the show floor at InstallerSHOW, having real, in-depth, in-person conversations with hundreds of installers. Not quick polls. Not tick-box feedback. Genuine conversations, captured using our own intelligence-gathering technology - the kind that surfaces what people actually think, not just what they say when they're being polite.

We do this so brands don't have to guess.

What would you ask if you could?

We're offering something we don't offer anywhere else.

Submit one question - about your brand, your product, your sales performance, or your competitive position - and we'll take it directly to the installers on the floor. You'll receive a structured, written Installer Intelligence Report in your inbox within 48 hours.

Not a generic market overview. Not a slide deck full of caveats. Your question, answered by the installer market, delivered while the show is still fresh.

Three things it gives your business:

1. Replace guesswork with real intelligence First-hand installer insight, captured in person, at scale, in a single day. The kind you simply cannot get anywhere else - not from a survey tool, not from an agency, not from LinkedIn.

2. Act faster than your competitors Walk out of InstallerSHOW with a written report your competitors don't have. Real data, ready to take into your next meeting, brief, or boardroom - within 48 hours.

3. De-risk your next big decision Before you brief an agency, launch a product, or shift your sales strategy - know what installers actually think. One report could save tens of thousands in misdirected spend.

How it works

1. Submit your question - At checkout, type the one question you'd most like answered. Product, brand, sales, or strategic - the more specific you are, the sharper the insight. Don't worry about getting the wording perfect; we'll make sure it lands.

2. We research - Our team takes your question directly to installers on the show floor, capturing honest, unfiltered responses using our intelligence-gathering technology. This is live, in-person research - the kind you simply can't replicate anywhere else.

3. You receive - Within 48 hours, a structured, written report lands in your inbox. Clear findings, no filler - just actionable insight based on what installers actually said.

Show-floor pricing: £500.

Our standard rate for this type of bespoke research is £1,600.

We're offering it at £500 this week because our team is already here. We're already in conversation. We're already capturing intelligence. Adding your question costs us time, not logistics - and we'd rather help more brands get the answers they need than leave that insight on the table.

This price is exclusive to InstallerSHOW 2026. Once the show ends, so does the offer.

Ready to find out what installers really think?

👉 Purchase your Installer Intelligence Report at www.lorefully.com/installershow2026

Or find us at Hall 5, Stand 5G97 if you'd like to talk it through first.

You can also reach us at hello@lorefully.com or call 07831 545 429.