)
)
)
Quooker Appoints Mark Vitow as UK Merchant Distribution Partner
Mark Vitow Ltd, part of the VITOW GROUP, has been appointed as a UK merchant distribution partner for Quooker UK Ltd, supporting the continued growth of the world’s leading boiling-water tap brand within the UK merchant sector.
Quooker invented the boiling-water tap category and continues to lead it, offering innovative systems capable of delivering instant 100°C boiling water, alongside hot, cold, filtered chilled and sparkling water from a single tap.
The partnership brings together Quooker’s market-leading product range with one of the UK’s leading specialist distributors serving the plumbing and heating trade, creating new opportunities to support merchants and installers across the channel.
The partnership will be showcased for the first time at InstallerSHOW 2026, where Quooker will join Mark Vitow on stand 5F26A, giving merchants and installers the opportunity to meet both teams and learn more about the new partnership ahead of its official launch on 1st July.
For Mark Vitow, the appointment further strengthens its VITOW Partnerships division, which helps manufacturers enter, grow and strengthen their position within the UK merchant channel through a combination of distribution, sales activation, trade marketing and merchant engagement.
Through VITOW Partnerships, brands gain access to Mark Vitow’s national merchant network, experienced field sales team, established buying group relationships and in-house marketing expertise, creating a structured route to market designed to support long-term growth within the merchant and plumbing and heating trade.
James Cranham, Commercial Director at Mark Vitow Ltd, said: “Quooker is one of the most recognised and respected brands in its category, combining genuine innovation with strong consumer demand. We see significant opportunities to further expand the brand’s presence within the merchant sector and build on the strong foundations already in place. Helping manufacturers unlock growth opportunities within the trade has always been a core part of our approach, and Quooker is a natural fit for that model. InstallerSHOW provides the ideal platform to introduce the partnership to the trade and begin those conversations.”
Phil Stephenson, Regional Sales Manager at Quooker UK Ltd, said: “We’re pleased to be working with Mark Vitow to further support merchants and installers across the UK plumbing and heating sector. Their strong relationships, merchant network and trade expertise make them a valuable partner as we continue to grow awareness, availability and support for Quooker within the merchant channel.”
Merchants and installers interested in learning more about the partnership can visit Mark Vitow on stand 5F26A at InstallerSHOW 2026. Register for your free ticket at installershow.com.