“Innovate or die!” is the motto of Jan Kriekels, a creative economist with an anthropological background. After travelling to more than 100 countries, with many twists and turns along the way, he has a unique perspective on the future, focussed on sustainability, creativity, and social responsibility. Five values are central to his vision of business and society: Respect Nature, Awaken the Artist, Dream a Future, Create Emotion and Build Bridges.