City Plumbing is an award-winning plumbers’ merchants and specialist distributor, with over 360 branches across the UK. The company stocks a wide range of plumbing and heating supplies, as well as bathroom products, electrical items and renewables.
The goal
To build on City Plumbing’s brand awareness and elevate its offerings at InstallerSHOW 2023. To reach more installers by highlighting the products, offers and expert advice available at the show.
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What we did
Our campaign included:
- 2 x pre-event news pieces detailing City Plumbing’s offerings at the show
- Competition coverage on the InstallerSHOW website pre-event
- Multiple social posts across all InstallerSHOW platforms
- Solus newsletter send promoting My City Plumbing Rewards scheme to database of 17,000+ installers
- Speaking slot on InstallerPLAZA at the show featuring two City Plumbing representatives
- Co-sponsorship of the Solar Innovations feature
Solar Innovations
We also promoted City Plumbing’s sponsorship of the brand-new Solar Innovations feature at the event, thus opening up further opportunities for City Plumbing in the solar renewables area.
With over a million homes already having solar panels in the UK and with many businesses and public buildings also exploring solar, installers and specification professionals have never been hungrier for advice and support.
The Solar Innovations attraction at the 2023 show – in partnership with MCS and Solar UK and sponsored by City Plumbing – had an event timetable packed with expert speakers that saw fantastic engagement, and this is undoubtedly an area which will continue to thrive as demand increases.
We strengthened our existing relationship with City Plumbing and expanded on City’s brand reach for solar, ensuring that the company’s messaging reached the decision-makers and influencers keen to get involved in this area.
The growth in solar applications has led to a huge thirst for knowledge and companies offering guidance, products and solutions are well-placed to capitalise on this trend.
Client testimonial – Hemal Morjaria, Managing Director of Energy Efficiency, City Plumbing
“Sponsoring the Solar Innovations feature at InstallerSHOW 2023 was the perfect fit for City Plumbing as we’re currently the only merchant that offers a design service for solar installs, as well as the accompanying products. Our stand was absolutely buzzing with installers throughout the three days of the event and it was great to speak to so many visitors, all wanting to learn about low-carbon products and decarbonisation.”
