Known as ‘The UK’s Shower Company,’ Triton Showers has been a leading manufacturer of innovative shower designs since 1975. They cater to both domestic and commercial customers, providing solutions for a variety of water heating and showering needs. In a world where living costs are on the rise and the demand for natural resources is increasing, Triton emphasises the importance of choosing energy-efficient water heating appliances to make a significant impact on resource conservation and cost savings for households.
The goal
The primary objective of Triton was to extend its sustainability message beyond its traditional customer base and engage with the elemental audience. Key goals included:
- Amplifying the sustainability message of the Triton brand.
- Expanding brand awareness among the elemental audience comprising professionals in social housing, house building, facilities management, and specification.
- Sharing Triton’s commitment to sustainability with the broader audience.
What we did
- Triton Webinars: elemental hosted and delivered a series of webinars in collaboration with Triton. These webinars covered a wide range of topics, including end-user water efficiency, product development, Triton’s Energy & Water Savings Calculator, and how industry stakeholders can support consumers in making informed, sustainable choices.
- Editorial Contributions: Triton contributed a series of insightful articles to the elemental and InstallerSHOW platform. These articles served to inform, educate, and engage the elemental audience. Two notable editorial contributions are The next generation of personalised electric showers and Key insights into changes in consumer showering habits due to cost-of-living crisis
- Newsletter Takeovers: In addition to editorial contributions, Triton took over the elemental newsletter at strategic intervals. These newsletter takeovers were designed to keep the Triton brand at the forefront of the elemental audience’s awareness and provided a platform to share key messages, updates, and announcements.
- Sponsorship and Engagement: Triton sponsored the elemental lounge at InstallerSHOW. This sponsorship provided Triton with a prominent presence at the event, offering guests a space to relax, network, and learn more about Triton’s sustainability initiatives and product development.
InstallerSHOW 2023
Triton made a significant impact at InstallerSHOW 2023 by hosting an impressive stand. This stand not only showcased Triton’s innovative products but also provided visitors with insights into Triton’s sustainability initiatives and consumer campaigns. Visitors had the opportunity to engage with Triton’s sustainability efforts firsthand.
Exhibit with usTriton Showers’ partnership with elemental has proven successful in amplifying its sustainability message, increasing brand awareness among specifiers, and showcasing its dedication to environmental responsibility. As Triton continues to work towards Carbon Net Zero alignment by 2027, its commitment to sustainability remains unwavering, making it a leading advocate for greener showering solutions in the UK.
Client testimonial – Neil Wilson, Senior Marketing Manager, Triton Showers
“Our working partnership with elemental and the InstallerSHOW has been extremely good. We know that our installer and specifier base is keen to learn about new products and net zero technologies and working with elemental gives us access to this audience and allows us the opportunity to reach them, both via digital events and in real life at InstallerSHOW.”
