Theatre: Bathroom Zone
Day: Wednesday 28th June
Start time: 11:00
End time: 11:40
Findings from a recent consumer purchasing behaviour study by the BMA clearly shows the influence of the bathroom installer on the homeowner throughout the purchase journey for a new bathroom.
As a follow up to this study, the BMA joined forces with Eureka Research to understand the installers side of the story and investigate installer habits and behaviours when choosing and recommending bathroom products for the domestic home. Jane Blakeborough and Dave Ruston will be highlighting the key insights from this research.
